Returning to past MMOs: Why doesn't it work?
Every now and then we see "Return to so and so game" pop up; accounts are reactivated, free time is given out, and in some cases -- like SOE's Living Legacy promotion -- there are even free items given out. Not only that, SOE has introduced new global world drops to EverQuest so that returning players can equip themselves in items fit for today's standards quickly. Bonus Experience Weekends (or specific periods of time if it's longer than a weekend) happen quite often as well.
Everyone remembers the glory days of their first MMO; Ultima Online and Richard Garriott being killed by a player near the end of Beta; EverQuest and the cross-server rivalries that were created by raiding, as well as the server-based competition due to no instancing and the lasting forum communities it fostered; Dark Age of Camelot's Realm-versus-Realm combat and Relic capturing mechanics as well as the open-ended PvP gameplay of frontiers, and many more. So what exactly is it that prevents players from returning permanently? Obviously the nostalgia is what pulls players back initially, but what is it that keeps you from staying? Is it that the game simply isn't interesting to you anymore, or are there certain issues with the game compared to newer offerings that turn you away from it?
We've put a poll together to figure out exactly why these "Return to the game" events aren't all that enticing on a more permanent level, but feel free to leave your thoughts in the comments as well!

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hamorI never liked the idea of an MMO, at least from my experience watching how horrendously boring it must be to play EQ, to which my friend was addicted. Eventually I saw a trailer for WoW and tried to convince him to play that instead. He wouldn't budge.
I finally started MMOing myself with R.O.S.E. Online, a free-2-play Korean game that was cute and entertaining, but concentrated FAR too much on grinding for XP. It took me weeks and weeks to get to level 23, yet you had to be 50 to use the "mount" (called a cart), and I've seen items requiring level 150+. Far too much time commitment to be worth it. Once it became pay-2-play, I dropped it entirely.
Around the same time I'd started ROSE, WoW was released. Deeming my experience with ROSE, not too terrible, I picked up a copy for myself and for my friend for Christmas. However, I refused to install it until after I graduated once I'd seen what it did to almost every person I had seen play it. As it turned out, this was a very wise decision. I installed it in June of '05, and was heavily addicted until about March '08. I had a raiding Healadin and a feral Druid for farming. I also served as guild leader of a large casual raiding guild.
I wonder if that would have been different if I hadn't waited until after most of the early bugs were fixed, or if I would be playing MMOs at all...
Anyway, I eventually got bored with WoW's end game (stuck in progression, not willing to make the time commitment to join a hardcore raiding guild, and not willing to leave my friends) and twinked a mage for a while, which was awesome. But I got bored with that too and left WoW entirely. I had a new gleam: Hellgate London. Being an avid Diablo player, Hellgate was freaking amazing, even with its bugs and lack of visual variety. FSS quickly and consistently released patches, however, and I kept playing. I still maintain a subscription to show my support, even though I hardly play.
When Age of Conan came out, my roommate picked up a copy, only to discover his PC couldn't handle it. Against my better judgement, I installed it on mine to see if a better Graphics card would make the difference. It did. I was VERY impressed with AoC's launch and played through the newbie zone. Not wanting to continue on my friend's account, and not really having time to play anyway, however, I stopped there.
Now I don't play any games at all, except for DDR, due to lack of time and desire to get back in shape.